Peloton Headquarters

The greatest inspiration of A+I – the architecture and design agency heading the project – was the community of creators met at Peloton, and their collective mission to support and empower their members. They aspired for their workplace environment to be egalitarian and of the highest quality, giving everyone throughout the organization equal treatment.

That ambition informed the creative direction for the project and served as an anchor for design decisions. As a result, central to the design was the idea of a shared experience – one of connectivity and community – to support every creator uniquely and equally, while maintaining perspective on the collective mission.

Brick was chosen after a thorough material research phase for a central “spine” wall that connects every floor of the project through a shared open space. The need was a material that would be constructed through aggregation, a process in which countless individual elements are combined to create an effect greater than its parts. In this way, the wall became an embodiment of the architectural mission.

“We spent a lot of time engineering a system for the brick wall that could achieve the complex stacking and rotating pattern we designed. This pattern was developed in response to Peloton’s branding collateral, which uses similar gradient patterns to express dynamic movement, appropriate for this active and stacked space” say A+I architects.