Padova, Italy
Valeria Milan and architect Paolo Ceoldo
Custom Corso Terra PG

Renewal, between past and present

The architectural restyling works of the headquarters of the Marchioro group, a historic pastry shop, restaurant and catering located in Vigonza in the province of Padua, were recently completed.


The intervention on the two buildings, dating back to the late 1960s, was conceived to enhance the appearance of the town center and Via Roma – a project conceived by the Ceoldo group, in which it has been involved for several years. The restyling, created in collaboration with the designer Valeria Milan and the architect Paolo Ceoldo, reinterprets the traditional use of terracotta, already present in the architectural complex of the city square, through an innovative and original installation system, thus creating a connection between past and present.

For the cladding of the main and side facades of the well-known restaurant and pastry shop, this theme was addressed by treating the bricks as a texture: a terracotta texture, produced by Fornace Sant'Anselmo and installed by MDM Srl, which veils the facades with elegance as it was a fabric. Each brick was fixed to the uprights of the painted steel support structure using joints, thus determining its inclination in order to enhance the volumes with lights and shadows.


The use of terracotta is combined with the use of corten effect metal sheets that cover the remaining building: the seamed sheet metal, made with The Skin system by Mazzonetto SpA, is a sort of hi-tech skin that highlights the architectural volumes of intradoses and canopies with essential shapes, which is flanked by the perforated sheet metal that contains the external stairs, adding a refined touch with its play of transparencies.

Other areas of the buildings are instead shielded by expanded metal panels, in particular around the stairwell of the building behind, where the administrative offices and the catering are located. To integrate the project as a fundamental component there is also the lighting, which gives poetry to the overall design by skilfully highlighting full and empty spaces, with the use of lighting fixtures that integrate with the coverings.